8: Collaborate: Comic ‘Fake It Till You Make It’

Again I collaborated with Oliver Campbell and this time we just both knew we wanted to work on a comic or cartoon of some kind. I am more comfortable with writing and he is more comfortable with drawing so we split the roles accordingly and thought on the concept together.

Our idea was basically about a man named Icarus that flees the city for a life of solitude and nature. He has a respect for nature (SO DOES KIND) but he has to understand the importance of community again and find his way back to respecting people again as well (WOW, COMMUNITY, ANOTHER KIND PILLAR). Please read/look at the comic to have a better understanding, it is pretty self-explanitory. We had a good time coming up with the idea and executing it. We both reflected on how fun and successful it can be to work as a team. We sarcastically dubbed each other with our future roles; Kelsey the Visionary, Oliver the Executioner. Very dramatic.

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Fleeing from the sordid city dwellers, Icarus left his 9-5 cubicle and headed to the hills for a life of solitude.  He worked as a quiet lumberjack while his beard grew long, his hands callused and his heart bitter. One day while traversing a lesser-known trail along the hill, he noticed smoke stacks rising from the valley forest. A curiosity came over him and he hiked down to investigate.

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As he entered the forest floor he was disoriented by smoke and the sounds of chaos. Woodland creatures were desperately trying to escape the fire and dead bunnies and squirrels were among the ashes

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He could hear cackling and voices beyond the billows of smoke and as he peered into the destruction he could make out two figures. A couple of teenagers, coated with leather and spikes, were throwing burning bottles into shrubs, shooting the squirrels and deer with a rifle as they ran out.

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Icarus was overcome with despise for the punks and as he started towards them, to try and talk them out of destroying the forest, he heard a loud snapping sound the pair of punks vanished into a fiery pit.  He ran forward to the edge of the abyss, to find the two kids holding onto a ledge several feet down.

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Their eyes filled with fear, and seeing this bearded man they called out for help. In that moment Icarus asked himself if it was worth helping the malicious punks and giving the sort of people he originally gave up on a second chance, or to let them burn.

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After a moment Icarus decided he wouldn’t be able to live with allowing them to die.  They were too far down for him to reach them, so he had to act fast before they lost their grip.  He pulled out his lumberjack hatchet and chopped off his beard. The beard was his emotional cloak in his life of solitude, and to give it up for these strangers was an enormous sacrifice. But the punks needed his help and he realized he had no other choice.

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Icarus quickly fastened the long beard into a rope and dangled it down to the punks reach.  One by one they grabbed on and with all of his might, Icarus pulled them up to safety.

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As soon as both boys were safely on their feet a flash of bright light ignited around them and the teenage boys transformed into two stoic beings, floating several feet above the ground, with massive beards and beams of light shooting from their bodies.  All of the fires went out, and the forest was restored to its normal self.  The gods, morphed into men with stoic physique and deep, wise voices. They were the Gods of Kindness in disguise.

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7: Collaborate: Rebrand

I worked on a collaboration with Oliver Campbell. I think the process of collaborating with a friend gave me a different perspective on how to come up with ideas. First of all, Oliver and I are already friends so the conversation already is off brand, off product and goes into many random topics. This may seem like a bad thing but if we review the tips for creative process from class we know that the best ideas can come from nowhere near the brand or product itself.

So this idea came just days after the start of the government shut down. I have a friend whose dad works in the capital building and when they spoke he told her that mostly congress has just been ordering pizza and arguing. He said if the American people knew how unproductive it had been that they would probably storm the building with pitchforks. So with that in the back of my mind Oliver and I just started bitching about the government in general. We also had just watched a music video called ‘Time To Dance’ and we wondered what it would be like if all of congress was just ordering pizza and dancing around the capital building wasting time. Our conversation sort of tangented itself into eventually us thinking about how the U.S. Government itself has a brand. Then we were wondering what it would be like if America decided to go through a rebranding process and what sort of things would be considered pillars of the new idea. The Kind brand was included in the process because we kept coming up with ideas that would support a healthy and community based country.

How this relates to Kind:

-the company makes a point to create a ‘healthy’ snack and many of our new country ideas were based on healthy people with healthy habits

-the new country would be more conscious of the environment and there would be less stress on the planet and more awareness for people of the world around them (Kind brand definitely emits an idea of being connected to the environment and having less impact on the Earth by having natural ingredients, few ingredients and tastes that are on track with flavors of the Earth)

-the new brand would have a lot more compassion and community effort from all points of view. less selfishness and more togetherness, not only to be productive in an efficient world but also to be more aware of those around you (Kind is all about supporting community involvement and the company sponsors many community development projects and community recreation events)

This is our nuts mind map. Looking back at it now it is crazy to try and retrace the conversation we were having:

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These lists are both how we currently view the government and what we would like to see for the new brand:

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Oliver also sketched a flag to reflect how the 13 stripes (which are supposed to represent the original colonies) really could just be 13 crappy themes that seem to be running parts of the country

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This is the new and improved seal that Oliver sketched. The seal we have now shows the eagle to looks slightly crucified which is ironic considering it is supposed to represent freedom. Our seal involves an eagle in flight. More reminiscent of the way any being should look in an act of freedom.

** I also want to note that the more I consider what the brand of King means I keep thinking ‘free’ in my head. Free of chemicals and crap that you don’t need, free to take with you, ingredients from nature (the place to free your mind), free to inspire kind acts, free to chose the good bar and then maybe you will start doing good things… Kind of confusing right now but just thoughts worth noting**

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