13: Kind Simple

During the mind mapping directive I created pie charts trying to figure out what Kind represents which looking back was probably too on brand to generate great ideas which is why I struggled. But one thing I feel certain about is the simplicity of the product. I could literally make a very great interpretation of a Kind bar in my kitchen after taking a trip to Trader Joe’s. Or even Rite Aid for that matter.  I made a graphic to express this and tried to express the ideal of having the simple ingredients of the Nut Delight Kind bar spewed about the graphic. I was NOT trying to make an ad but now looking at it sort of feels that way.

Regardless I am happy with it and I think I expressed my thoughts on the feel of the brand in its simplicity.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s