I love music festivals. They bring everyone outdoors and together and many a summer adventures are planned around backpacking through them. I had the idea of Kind sponsoring a music festival that would benefit local community involvement projects. The food selection would encompass the tasty/healthy/earthy philosophy. Most music festivals have sponsors that come set up booths to discuss movements and products so in addition to plenty of KIND tents, there could be other companies and organizations that support outdoor activities, healthy/natural/local food, local community enrichment organizations (which could be where some of the proceeds go) and of course games!
Music festivals are adventures and we always learn things on adventures. Why not learn about some good products and organizations while jammmin?