People like free things. Even people that care about saving the earth and eating healthy and helping the community.
A great way Kind could encourage both being healthy and bringing the community together is to partner with yoga studios and let people use Kind wrappers as vouchers for a free yoga class.
The yoga studios would be able to bring new people in and Kind is associated with a cool promotional thing. Trying yoga is also a healthy thing for minds and bodies which makes for healthier, more connected communities.